NEW DELHI :
The Telecom Regulatory Authority of India (Trai) may insist that television consumers have actually benefited from the fine-tuning exercise that was its new tariff order (NTO) but on-ground realities seem to be different. A new survey by market research company YouGov shows that people have actually increased their viewing time on video streaming platforms post NTO, some have even unsubscribed their DTH (direct-to-home) connections and moved completely online for content.
According to the research done by YouGov in 2019, when the order was first passed, half of the 1,020 surveyed respondents (49%) indicated their likeliness to spend more time online watching original content. And truly, a year later around half of Indian DTH subscribers (48%) said the amount of time they spend watching original online content (on platforms like Netflix, Amazon Prime, Hotstar and others) has increased after the implementation of the Trai order. Almost as many (42%) said the same for time they s