What are all the revenue streams are available for websites from google and amazon
1. PPC as a scheme of advertising that you pay only when the reader clicks on your ads.
2. PPV (Pay Per View),
3. PPA (Pay Per Action) and
4. PPI (Pay Per Install),
5. PPS (Pay Per Sale and PPL (Pay Per Lead).
6. CPI (Cost Per Impression)
7. CTR (Click Through Rate)
8. eCPM (Effective Cost Per Thousand Impressions) and
9. VTR (View Through Rate).
10. CPI (Cost Per Impression) in Adsense which means the site can earn from the ads on the site-s page even if no one had clicked on it.
The cost-per-click (CPC) is the amount you earn each time a user clicks on your ad. The CPC for any ad is determined by the advertiser; some advertisers may be willing to pay more per click than others, depending on what they are advertising.
With Active View cost-per-thousand impressions (Active View CPM) bidding, advertisers bid on 1000 viewable impressions and only pay for impressions that are measured as viewable, that is, when at least 50% of the ad is displayed on-screen for at least one second
CPM stands for “cost per 1000 impressions.” Advertisers running CPM ads set their desired price per 1000 ads served and pay each time their ad appears.
As a publisher, you will earn revenue each time a CPM ad is served to your page and viewed by a user. CPM ads compete against cost per click (CPC) ads in our ad auction, and we will display whichever ad is expected to earn more revenue for you.
Form AMAZON ADS
The company has quietly announced that it is retiring by the end of September 2018 an ad product called CPM Ads.
It notes that CPM Ads will be stopped on September 30, 2018, with the last payments coming by November 30, and reports on ads getting discontinued on December 31.
Now 2019, it is discontinued